ALTHOUGH WE ARE MOVING MORE TOWARD A WORLD of digital advertising, brick-and-mortar businesses must still rely on physical signage to help bring in customers. Signage is one of the most important marketing strategies for local businesses, as it can be used for both branding and advertising. As with online media, there are a few basic traits of signage that you should be aware of.
Of course, you must follow local laws on where you can place signage (as well as size and other restrictions), but in general, there are a few common rules for business signage to keep in mind when trying to lure more customers to your place of business.
So what are these common rules and basic traits, and why is signage important to a business?
article and images linked to BusinessTown Website